OpenStreetMap (OSM) is the world’s largest volunteer geographic information project. In many ways, OSM demonstrates the power of crowdsourcing geographic data to a user community that is global and where data that creates the map many people use for navigation can benefit everyone. It also ensures that such map data are free and accessible, helping to democratize people’s needs for geographic data.
Corporate Participation in OpenStreetMap
While we tend to think the community involved in OSM is made up of mainly individuals, there is an increasing participation by large firms in the development of OSM. Companies such as Uber, Facebook, Microsoft, and Apple are just some of the companies that have hired people to review and edit data on OSM. This often includes reviewing data captured through the use of artificial intelligence from satellite data and confirming specific observations such as roads. It is also likely that companies are beginning to see benefits from using OSM to help with their customers’ experiences. This, however, raises some potentially important points. A key goal of OSM was to have an open and engaging environment for users and data creators alike. However, for many companies, they often hold their own private data, including data derived from different satellite or remote sensing imagery. Companies might engage in OSM where it suits them, such as listing data that customers might find of use or to help direct customers to businesses that could benefit them, but private data is not often not shared to the community, even if they can help wider OSM participants. In other words, this raises important points of what community responsibility entails and what might be expected from relevant stakeholders.
What Motivates People to Participate with OpenStreetMap?
Interestingly, where studies have been done on what motivates people to participate on OSM, the most common factors found include community interests, learning, local knowledge that one finds relevant in sharing with others, and career motivations, with career being the least mentioned in motivating someone. In other words, these motivations appear to suggest most individual OSM users have a given ethos that considers shared knowledge of wider benefit and that knowledge should be made freely available. This effectively espouses the open source philosophy. However, this may not fit well with corporate participation, which could mean that increasing corporate participation in OSM could begin to also skew map data, particularly where data are better suited to benefit firms. This could be evident in regions around the world where we see relatively less data, such as in Asia and Africa. On the other hand, new frameworks are being developed in areas where there are major data gaps and needs, such as in humanitarian and health assistance, which could potentially show greater promise in broadening community participation that benefits wider users. This shows a better route to create more beneficial data might mean to find relevant factors that motivate people, in this case health and humanitarian assistance, and making that motivation something that users can respond to more easily through the use of accessible technologies.
One research project showed that Pokémon GO, when it shifted to using OSM in its augmented reality game, not only benefited from this shift but it also encouraged players of the game to participate in OSM. In other words, this type of community,Pokémon GO, encouraged wider engagement with the OSM community. This resulted in benefiting OSM by increasing users who were motivated to improve the overall map for all users. In effect, it represented an additional motivator given to encourage or widen the base of the crowdsourced data. The results demonstrate how different community-based activities, where both are motivated by the need for better geographic data, could be merged so that they both benefit.
The OSM community is a great example of how wide-scale participation has brought mutually beneficial results for community participants. More recent participants now include large private companies, who may not always have the same motivations as other participants. Nevertheless, by merging user communities, such as the example of Pokémon GO shows, then participation may widen those who contribute on OSM, giving greater community benefit. This might be something to consider to help with large data gaps still evident in Africa and Asia in particular.