For effective branding it is important to have a consistent, clear and concise logo that is replicated time and time again. In order to achieve this outcome, we recommend that the highest grade available artwork is supplied to JP’s. If a new logo, design, modification to the existing artwork, or a re-draw is required, our in-house graphic designers can accommodate your requests at a small surcharge. Vector graphics – are made of individual objects with each object having its own unique properties ie. colour, fill, outline, shading etc. Vector graphics are resolution independent which allows the graphic artist to resize the image without the graphic getting pixilated edges as is the case with bitmap images. Therefore, the same design can be used in multiple applications where the design requires to be resized without the loss of resolution. Bitmap graphics – are literally maps of bits. They are commonly used as an on-screen display image with a pixel being the smallest possible size of the graphic. When a bitmap displays a coloured image, such as a rainbow in the sky, there are several shades of gradation in colour and lighting. In this case, each pixel may have 16, 24, or 48 bits of associated information with it. The greater the bit rate, the greater the resolution and the larger the file. Unfortunately, bitmaps don’t rescale well. So when used in a graphic design program and the artist tries to increase the image size, the bitmap becomes blocked and blurred and if reduced, it loses clarity. Pantone Colours -The Pantone Colour System (PMS) is used Worldwide to effectively communicate colours between clients, retailers, designers and manufacturers. It is used to match thread colours for embroidery and inks for screen printing. If you know your logo’s PMS colours – Fantastic! If not, please refer to the colour chart link below. Note: This chart is a reference guide only. Pantone colours on computer screens may vary based on the graphics card and monitor used in your system. For true accuracy use the Pantone Color Publication. CMYK is a print process that uses four colours – cyan (C), magenta (M), yellow (Y) and black (K) to produce all other colour ranges. It’s used for most full-colour commercial printing. RGB is an additive colour model in which three primary colours of light (red, green and blue) are combined in varying intensities to produce all other colours. Monitors, scanners and the human eye use RGB to produce or detect colour. This is a colour that is reproduced using a single ink. Spot colour swatch books and links are provided by companies such as Pantone. This is a programming language used to describe text, shapes and bitmaps of each page of a publication. Postscript can be used to transfer a print job from a desktop computer to a printing device such as an image setter. Encapsulated Post Script. This is a file format that supports both PC and MAC images. EPS files are platform independent. EPS format is used to transfer Postscript language artwork between different programs. PMS is a colour that is specified in the Pantone Matching System. This system provides a standard for describing printed colours using specific inks, and therefore results in the best colour replication for your artwork. Yes. This is a process of separating a colour image into primary colour components for printing – generally CMYK. The term is also used to refer to the four pieces of film that result from the process of separating a colour image. The JPEG/GIF images available on our image CD are set at a resolution of 72dpi, ideal to view electronically. Hard-copy printing such as catalogues requires a minimum resolution of 300dpi to ensure quality is maintained through the print process. A PDF (Portable Document Format) is used by Adobe Acrobat. Adobe’s electronic publishing software for Windows, Mac OS, UNIX and DOS. You can view and print PDF files using the Acrobat Reader software. PDF files can represent both vector and bitmap graphics. The best way to get a hard copy of your artwork is to use a scanner – a device used to create a bitmapped image of art. Scanners are also good for art that cannot be created on the computer, such as photographic prints, transparencies or slides. When scanning, scan at a high resolution to achieve the highest grade, this allows quality reproduction of your artwork. Indent orders are orders that are created offshore (generally China for our industry) and are fantastic for clients that have longer lead times that wish to save money on production costs. Lead times vary from 6-8 weeks for goods delivered via Air freight and 10-12 weeks for goods delivered via sea freight. Source.