Last Saturday, the Arctic arrived in the UK. The I ♥ Arctic global day of action saw more than 10,000 of us around the world, in more than 280 cities, come together in a declaration of love for the Arctic. The day culminated in a massive effort from amazing volunteers and donated equipment, in the production of the biggest Arctic landscape the streets of London have ever seen – testament to the collective creativity of passionate people. Many thanks to all the performers, volunteer stewards and all who helped out in one way or another to make this such an amazing event, you all rock ,)-Greenpeace production chief Paul Earnshaw At more than 25 events across the UK, volunteers helped raise awareness of the threats to the Arctic, talking to members of the public, taking photographs and making giant human banners that spelt out “I ♥ Arctic”. Meanwhile, thousands of volunteers, all around the world, speaking with one voice to send a clear message to politicians: the Arctic belongs to everyone. It takes a global movement to stop the biggest companies in the work from destroying the Arctic for profit. And this production was only made possible thanks to the passion and dedication of the people who make our movement what it is.Help the movement grow – add you support to the global call to save the Arctic I ♥ Arctic – A Global Day of Action – 20th April 2013Filmed at Friends House, the office of Quakers in Britain, Euston Road, London. Projection: 10,000 Greenpeace volunteers – and I was one of them. In London we spoke to hundreds of people and got them engaged in the campaign. x280 cities = well worth the bother! :) We bother because we know that our time, effort and passion for the planet can make a difference. In Bristol we spoke to hundreds of people, 207 signed our petition to Save The Arctic – they join the 2.9 million people from around the world who support the cause. I bother because doing nothing is not an option. So promoting awareness of the disappearing Arctic by using loads of elecrtically powered computers and highly ineffecient projectors. Genius. How much power was used and how much of the Acrtic did this promotion melt? Arctic in London with amazing 3D projection ft. It takes a global movement to stop the biggest companies in the work from destroying the Arctic for profit. I couldn’t agree with you more. Surely there was an equally efficient but more environmentally friendly way of getting the message across. Again its just pure hypocrisy to use this type of technology and resource when this is exactly the kind of thing we should be trying to eradicate. We need to roll back to a pre-industrial society and a much simpler way of life, not waste time with huge 3D projection extravaganzas. Source.