Do you have printing questions that you’ve been wanting answers to? Are you looking for technical information you can count on? Now’s your chance to submit those questions! Each month, Mcloone will select one question and provide an answer from our very own Mcloone experts. We look forward to hearing from you! Q: Your Artwork Guidelines state that you prefer receiving electronic artwork files using VECTOR artwork. Can you please explain what is meant by Vector Artwork and why this type of file is preferred? A: Vector artwork graphics are made up of paths rather than dots which allow the image to be scaled or modified without loss of image quality or resolution. When your artwork or logo is in a vectored format (such as Adobe Illustrator, Freehand, CorelDraw), it allows the graphic to increase or decrease in size without compromising the integrity of the original image. Selective areas can also be used for separation without the need to redraw the image. The end result is a crisp, clear, and readable image no matter the size of the final graphic. When images are created in programs like Adobe Photoshop, it generates a bitmap graphic (which is NOT a vectored format) and cannot be modified without resulting in a poor quality graphic. A vector graphic retains its crispness at any magnification, whereas a bitmap graphic appears jagged and blurred when modified. To change your image or logo into vector art, it is sometimes necessary to speak with the original graphic designer of the artwork or the person who designed the graphic, many times, the artist will be able to convert a jpeg (.jpg) or a bitmap file (.bmp) to a vectored format. Mcloone’s Customer Care team is happy to answer specific questions you may have regarding the use of your image or logo. Source.