Creative, self-motivated professional offering sixteen years of related experience in Creative Industry complemented by college degree and broad technology proficiency. Key areas of strength include: • digital/film photography • brand identity/marketing • design concepts • product design & development • trade show support • digital design • sleeping • customer relations • cross-cultural communication • vendor relations • international travel • advertising • competitive athletics • spey casting • staff mentoring/supervision • catalog/print design • quality assurance • responsive design • digital marketing • gossip In-house Lead Designer specializing in Digital Design creating effective solutions across desktop and mobile platforms. Developed and executed new product launch campaigns, sales material, event branding, executive presentations, print advertisements and more. Lead Designer on the 2016 OtterBox brand book design. 100 page brand book introducing the new look, feel and tone of the OtterBox brand. Art Direction of photography and design layout setting the new look for the OtterBox brand. As principal and part owner in this startup, developed brand and created/promoted product line for company offering snowboard outerwear, goggles, accessories, base layer, street wear and films. Designed and developed catalogs, print ads and collateral marketing materials, handled color corrections, image modifications. Shot digital photographs in studio and in field, designed and maintained e-commerce site. Skilled in budget allocation, sourcing, sales, staff direction, problem solving, product review and modification, page layout and consulting. Played key role in building company to multimillions in annual sales. Traveled to Argentina and China for product development work and company business, communicate with factories in China, Taiwan, Argentina and Japan. Built and brought to print 12 catalogs, with most recent publication of 48 pages. Art direction of all photography both studio and lifestyle. Cut my teeth doing ad layout for various companies in the NYC area for Yellow Book. Hours and hours of ads for Lawyers, Tow Truck companies and sketchy fast money now services. It was brutal. Source.

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Last Modified: April 18, 2016 @ 2:03 am