No doubt if you are having your logo imprinted or etched on a promotional item or award, you have been asked to provide your logo in Very simply, lets say that you draw a smiley face on a blackboard. Once you have it drawn you decide that you want to change it to an oval face, perhaps a little larger with a downturned mouth. Without vector art the only way you can change that image is to erase it completely and start over. Not so with vector art. Vector art programs are mathematically based computer programs that create your images using 'points' & 'bezier curves'. This allows you to manupulate the image without having to start over every time you want to make a change. You can grab any 'point' and push or pull it in any direction to alter the shape of the image. Even Text that is vectorized allows the artist the freedom to change every element of the text to make it smaller (lets say) to make it fit better with your Logo, Or bigger, or warped...all with just a tug on the 'points'. This is why you may be asked to provide your Logo text in a format that is converted to curves. In summary, Vector art consists of creating paths and points in a program such as Illustrator or Freehand. The program keeps track of the relationships between these points and paths. Vectors are any scaleable objects that keeps their proportions and quality when sized up or down. They're defined as solid objects, and can be moved around in full, or grouped together with other objects. Vectors can be defined by mathematical and numeric data. So vector art is anything that's created in Illustrator, Freehand, Corel Draw, Flash or other 'vector' illustration programs. photos and paintings, but if the image is scaled larger or smaller, the program has to create new information resulting in an unpleasing choppy & distorted look. For example any graphic with the extension of .jpg, .bmp, .gif or .tiff are Raster files and are NOT considered to be Vectorized art. EVEN if it is imported or embed it into any Vector creator program. The artist has to first import the file into his vector program (ie. Illustrator) file, then TRACE over it using points and bezier curves. He or she then deletes the imported raster file, and saves the new vectorized file. .ai and .eps are examples of vectorized files. However be careful because some programs can create .eps files that are NOT vectorized. There is work involved in making the conversion so if you do not have a graphics person who understands how to do this, please contact us so we can assist you with the conversion. Let us help you with your promotional items & give aways. We also specialize in Lapel Pins & AWARDS for educators and other industries. . . . Source.