‘Why,’ you ask? Because we want profile pages to have freedom of customization, but also to have some consistency. This way, when anyone visits a deviant, they know they can always find the art in the top left, and personal info in the top right. Book made all about the typeface and the designer. There are more than just the 4 pages I have uploaded, those pages are just peices from the book. The book would be some type of promotion peice. We created a company. We had to design a trademark, tagline, pattern, color palette, pictogram system, ephemeral items, shopping bags, stationery, signage system, etc. We had to create every little thing you could think of for a company being created from the ground up. The pages uploaded are just peices from my identity manual, and the shopping bag is just a board example. Source.